Have you ever felt overwhelmed by your clothing?

I have.

In fact, I remember wondering how could I have a closet packed with clothes and still feel like I had “nothing to wear?”

Back then, I was so sick of:

Looking washed out in my clothes

Feeling like I was guessing at what looked good on me while shopping, and

Having a cluttered closet full of pieces that didn’t go together

And I knew what I wanted:

To feel gorgeous and glowing in my clothes, ALL of them

To know exactly what to buy when shopping

To have a coordinated closet where everything “went with” everything

But I didn’t know how to get there.

Until I discovered seasonal color analysis.

Turns out, not every color looks good on every person.   

The wrong colors make you look washed out, overwhelmed, tired, and older. The right colors highlight your natural beauty and make you look radiant and glowing!

PLUS, when you shop what I call “Color First”, you simply scan the store for your best colors and ignore everything else!  This rang my efficiency bells!!!  

My theory was that if I always shopped “Color First”, I could look better, cut my shopping time in half, and create a coordinated wardrobe through color!

I did a test run for a few months.  And DANGIT.  It worked.  Then, I became obsessed with helping others discover their best colors, and this new way of shopping for clothes.  

But the problem was that the seasonal color analysis systems that were available at the time were outdated.  Many of the colors they recommended for me I couldn’t even find in stores, so I decided I’d have to create my own color palettes, taking into consideration that the colors had to be:

  • flattering,
  • fun, and
  • findable!   

This was the time in my life when I went into full-on “leave-me-alone-honey-just-order-a-pizza-for-the-kids” researcher mode. 

I dove in and learned everything I could about hair, skin, and eye color, and how those features determined our ideal color palettes.  And then I created my first set of color cards, which I then revised several times that year.

A color card is your cheat sheet for buying clothing, and are based on your unique hair, skin, and eye color. Just match the colors on the card with the clothing in the store, and voila!  You know that you’re choosing a wonderful color for you. Here’s Kat (Sunlit Spring) with her color card.
If you’re looking for an easy way to look better, shop smarter, and create a coordinated wardrobe, there is no smarter approach than simply discovering your best colors!
The Color Guru has been featured on:

Featured article in Delaware Today Magazine—click here to view.

Meet The Color Guru Team

Jeannie Stith

THE Color Guru,

Jeannie loves helping real women look and feel amazing in their clothes.  She helps women create the wardrobe of their dreams by analyzing their hair, skin, and eye color in order to give them their ideal color palette for clothing.  Her color palettes have been sent to 28 countries and counting!  Jeannie is a mother of two girls, an avid latin dancer, plant obsessed, and lives in Wilmington, DE.

Olivia Straka-Bensinger

Olivia Straka-Bensinger

Business Baroness,
Chief Business Officer

A Calm Summer that lives in Delaware, Olivia has a passion for making spreadsheets and improving processes anyway she can! When she isn’t geeking out over Excel, she’s reading or spending time with her family.

Color Guru says: Olivia keeps us all on task, moving projects forward and smoothing out our processes. She keeps us laughing too!

Alex del Tufo

Operations Overlord,
Director of Operations

Alex is a proud Twilight Autumn based out of New York. Precision, efficiency, and a touch of perfectionism are her secret weapons in the world of operations — she is a Virgo after all. Outside the office Alex loves reading fantasy, practicing yoga & styling outfits (in her colors of course). She lives in rust, olive and tan.

Color Guru says:  Alex is organized, highly efficient, and a master at creating the systems and processes that help Color Guru continue to run smoothly. We love her easygoing attitude but we can also count on her to make sure everything with the backend of the business is right on track.


Annie McDevitt

Marketing Mastermind,
Content Creator & Marketing Manager

Annie is a fiery Aries from the east coast. She is a wiz at social media, from capturing content to connecting with our amazing Color Guru community on socials! When she’s not online, you can find Annie working on one of her many DIY projects or playing with her two black & white cats, Gus & Sweetpea!

Color Guru says: When I interviewed Annie, one of my favorite things about her was the way she approached marketing. She had FUN with it and that’s exactly the vibe we are going for. In fact, one of our core values is “have fun!” Annie embodied that right off the bat!


Jess Reilley

Our Techie Savior,
Web Developer

An accomplished web developer with more than 15 years of WordPress experience, Jess supports and updates the Color Guru website.

With a degree in computer engineering from Penn State University, Jess is a former software engineer and brings a deep understanding of the technology behind the websites she builds.

When she’s not on her computer, Jess loves to hike, read, garden and spend time with her family.

Color Guru says:  Jess effortlessly handles all the website technicalities that used to stress me out!  She is an absolute joy to have on the Color Guru team!


Lois Positos

The Leadership Team's right hand Wo(man),
Executive Assistant to the Leadership Team

Lois Grace Positos lives in the Philippines. Lois loves colors, pets, travel, and spending time with her family. She’s a lifelong learner and loves to discover and learn new things. She is dedicated and she always makes sure to be joyful in everything she does.

Color Guru says:  Lois was the first person I hired back when Color Guru first began. She brings a positive attitude to her work, keeps the consultations moving smoothly, and is always looking for ways to be of service to the team. Lois is an amazing asset!


Marisa Bascelli

Mailing Queen,
Customer Service Manager

Born and raised just north of Philadelphia, Marisa moved to Delaware County to start a family with her husband over a decade ago. They have three wonderful children who used their powerful persuasion skills to convince her to rescue a dog they named Milo. In her spare time, Marisa loves to read, volunteer at school, and spend time with her family. Most relaxing moments are spent with the aforementioned dog on her lap, and she loves it!

Color Guru says: Marisa showed up for her interview with me, and immediately I knew she was the one to hire. Positive, motivated, with a desire to delight our customers, she’s a perfect fit for the Color Guru team.



Rachel Fajilan

Color Matchmaker,
Color Analyst & YCC Manager

A Taurus with a penchant for crafts, milk tea, watching movies, and loves to relax with her pets – five cats and dogs! Rachel is so in love with my new baby Amethyst, and she believes that there are so many beautiful reasons to be happy. Be colorful, be you!

Color Guru says: Rachel is exceptionally reliable, easy to work with, and has a great eye for graphics/design. We love her!


Annette Kaplafka

Color Matchmaker,
Color Analyst

A Twilight Autumn based in Philadelphia, Annette prides herself on her sense of style and eye for detail. She truly believes we all possess something unique that allows us to shine in our own special way, and she enjoys helping people discover what that is. Performance, food, wine, fitness, travel, teaching, and her 2 rescue kitties are all things Annette loves to fill her days with.

Color Guru says:  When Annette joined the team as a color analyst, she immediately brought positive energy, thoughtful insights, and an incredibly skilled eye. We are so happy to have Annette!


Karen Cantos

Closet Companion,
YCC Assistant,

Karen is a true Piscean dreamer, navigating life’s currents with a heart full of compassion and creativity. When she is offline, she loves to watch K-drama, read books and cook food for the family. Her love language is Acts of Service. Karen’s favorite quote is “Life is a canvas, paint it colorful!”

Color Guru says: Karen is incredibly organized and tech savvy. She’s forward-thinking team player who within her first few weeks at the company began thinking about Color Guru’s big goals and how she could help achieve them. We feel lucky to have Karen on Team Color Guru!



Chief Happiness Officer,
The Official Team Mascot

Eat, sleep, cuddle, repeat.

Color Guru says:  When we have retreat days or team meetings at Jeannie’s house, Daisy is either snuggling up to someone or snoozing and snoring (surprisingly loudly). She is in training to be a therapy dog through Paws for People, so soon she’ll be bringing her cuddly Daisy energy to nursing homes, hospitals, and libraries. 


Kamryn Reynoso

Kamryn Reynoso

Customer Care

A Delaware native, Kamryn is passionate about helping others in any way she can. She loves to bring confidence, happiness, and, of course, color into the lives of others. An avid reader, you can catch her nose in a book when she’s not running after her toddler or spending time with her family.

Color Guru says: Kamryn is a solid, reliable teammember who helps our customers with their questions. She’s kind, quick to respond, and thorough – exactly what an ideal customer service representative should be!

Alex del Tufo

Senior Color Analyst

Alex is a Twilight Autumn based out of New York City. She is focused on figuring out what colors you will look best in! She fell in love with color analysis after her own consultation with Jeannie a few years ago. A few of Alex’s other interests include reading, thrifting, and secretly analyzing people on the subway! She lives in rust, olive and tan.

Color Guru says:  Alex has been a breath of fresh air to our team!  She has a keen eye for color analysis, and she’s both super easy to work with, yet strongly opinionated – a great combination!

Meet The Color Guru Hair Stylists

Itzel Estrada, Master Hair Stylist

Itzel Estrada

Hair Whisperer,
Expert Hair Colorist

Itzel has been a hair stylist for over eight years and is fluent in Spanish. She works with all hair types, with the exception of coily textures. When she is not working at the salon, she is a wife, mommy to a little boy, and dog mom to two dogs. She loves to clean, go on bike rides, watch crime movies and cook! She is happy that her passion for hair became a way of making people happy!

Color Guru says: We were so excited to have Itzel join our team – she has personally done my hair and did a fantastic job!


Marisa Peal, Master Colorist

Marisa Peal

Hair Whisperer,
Expert Hair Colorist
Marisa is Philadelphia native, a licensed cosmetologist plus the texture + curly hair nerd of OrganixLocs, a platform which highlights and uplifts women and their healthy textured hair. She works with heavily textured hair ranging from fine to kinky/coily/spongy. When she’s not in the salon slaying manes you’ll find her facilitating hair care workshops for young women and girls to remind them of their unique individuality. She loves to visit green spaces like parks and outdoor gardens, exploring delicious cuisines, and coffee shop hopping.

Color Guru says: We were looking for a stylist to help our women of color clients with hair color, and Marisa was the perfect fit!


Ana, hair color stylist for Color Guru

Ana Rivera

Hair Whisperer,
Expert Hair Colorist

Originally from Delaware, Ana was raised in Puerto Rico, where she attended beauty school to become a cosmetologist. She has over 20 years of experience and specializes in hair color and textured hair. While most of her career has been spent in Delaware, Ana worked with clients in New York City for 7 years. Ana currently resides back in Delaware, with her husband, two sons, and two dogs. When not in the salon, Ana enjoys juicing, continuing on her health journey, and snuggling her boys.

Color Guru says: Ana brings a lot of positive energy and real world salon experience to our haircolor team. We are so happy to have her onboard!


Allie Smuz, Master Hair Stylist

Allie Smutz

Hair Whisperer,
Head Hair Colorist

Allie has been a hairstylist and makeup artist for 10+ years, but she’s been in salons all her life. Growing up with two grandmothers who were also hairstylists, she knew she wanted to do hair and makeup from a young age. She has a passion for creativity and making people feel great about themselves! Allie is passionate about all aspects of hair, but specializes in blondes, low maintenance color/balayage,  hair cutting, and occasionally fun vivid colors! Originally from Delaware, Allie now resides on the west coast in Washington state. When she’s not talking about hair and makeup, she enjoys spending time with her partner, chasing after their little girl and two cats, reading, and spending time outdoors

Color Guru says: When I met Allie and saw her work, I could see that she understood both the art and science behind great hair color. Our clients had been asking for hair color help, so Allie has been the perfect addition to our team!


Color Card 2022

Are You Ready to Feel Beautiful and Confident Every Day?