Beachwear Guide: Perfect Colors for Your Summer Type


At Color Guru, we believe that understanding your Summer Color Type is the key to unlocking a vibrant, cohesive beach wardrobe that radiates under the sun. This season, the palette takes inspiration from the serene yet spirited essence of summer, featuring a harmonious blend of soothing pastels and dynamic brights that mirror the season’s warmth and energy. For those with a Summer Color Type, we guide you towards embracing cooler, soft hues like sky blue, mint green, and lavender, which complement your natural coloring, enhancing your light, delicate features with a fresh, breezy aesthetic. The art of color analysis not only helps in selecting the perfect swimwear but also in coordinating cover-ups, accessories, and sandals, ensuring every piece in your beach ensemble works together to celebrate your unique palette.

Beyond just picking the right colors, we dive deeper into how these choices can influence your mood and confidence by the seaside. Wearing colors that resonate with your Summer Color Type can boost your confidence, making you feel more in tune with the season’s joyful vibe. Our approach is about more than just following trends; it’s about curating a personalized beachwear collection that feels like an extension of yourself. We encourage mixing and matching textures and shades within your color palette to create looks that are both stylish and uniquely yours. From the sandy shores to the boardwalk, let your summer colors shine through in every outfit, embodying the beauty and ease of the season with every step.

Unveiling Summer's Spectrum: Beachwear Color Trends for the Summer Color Type

The Harmony of Summer Hues: Navigating Your Color Palette

Understanding your Summer Color Type is the first step towards a radiant summer look that feels as natural as it does stylish. Those with a Summer Color Type typically have cool undertones, soft and possibly ash-toned hair, and eyes that might be described as soft and muted. For individuals fitting this profile, beachwear colors that enhance this natural palette include cool blues, soft greens, delicate lavenders, and silvery greys—shades that reflect the tranquil and refreshing aspects of summer. Our guidance focuses on selecting these shades to complement your complexion and bring out your best features under the summer sun.

Trending Colors for Summer Beachwear

This year’s summer beachwear palette blends timeless elegance with a hint of playful vibrancy. We’re seeing an exquisite mix of pastel shades and bolder, statement colors. Soft pastels like peach, mint, and baby blue offer a nod to the serene side of summer, while bold turquoise, vivid coral, and bright pink capture the season’s energetic spirit. Pairing swimsuits with complementary cover-ups can create a cohesive and stylish beach ensemble. Techniques such as color blocking or mixing prints within the same color family can add depth and interest to your summer wardrobe.

Accessorizing with Color

Accessories are the exclamation points of your summer outfit. This season, hats in straw or breathable fabrics, sunglasses with tinted lenses, and sandals featuring pops of color or metallic accents are essential. When it comes to jewelry, think about pieces that reflect the light and complement the beach’s natural hues—turquoise stones for a splash of color, or silver and white gold to enhance cooler skin tones. The right accessories not only complete your outfit but also enhance the overall beach-ready vibe.

Fabric Choices and Textures

The texture and fabric of your beachwear significantly influence how colors display and how comfortable you feel. For the Summer Color Type, lightweight and breathable fabrics such as cotton, linen, and chiffon are ideal. These materials not only keep you cool but also allow the colors to present their true hue without overwhelming your natural coloring. The interplay between color and texture can be particularly striking in summer beachwear, where the light can transform a simple outfit into something truly eye-catching.

Crafting a Color-Rich Beach Wardrobe: Trends and Personalization

Integrating Color Trends into Your Beach Wardrobe

Embracing the vibrant spectrum of summer involves more than just adopting the latest color trends; it’s about weaving these hues into your beach wardrobe in a way that mirrors your personal style. At Color Guru, we champion the art of personalization within the realm of trending colors, encouraging you to mix and match different pieces to craft beach outfits that are not only stylish but also uniquely yours. Whether it’s combining a neon bikini with a muted sarong or pairing a classic black swimsuit with a bright, patterned cover-up, the key is to maintain a balance that aligns with your color analysis while showcasing your individuality.

Visual Harmony: Coordinating with Beach Gear

The cohesion between your beachwear and gear plays a pivotal role in setting the tone for your summer aesthetic. Selecting beach bags, towels, umbrellas, and chairs in colors that complement or smartly contrast your outfit can elevate your beach presence significantly. For instance, a turquoise beach chair and a coral towel can enhance the look of a peach swimsuit, creating a picturesque beach setup. This synergy not only enhances the visual appeal but also reflects a thoughtful approach to color coordination, making your beach day ensemble both functional and fashion-forward.

Seasonal Styling Tips

Transitioning beachwear into evening wear is an art form that extends the versatility of your summer wardrobe. Incorporating lightweight jackets or wrap skirts can transform your daytime look into a chic evening outfit, suitable for a seaside dinner or a casual boardwalk stroll. Additionally, understanding the importance of layering for cooler evenings ensures that your style remains uninterrupted, regardless of the temperature drop. By selecting layers that adhere to the summer’s color trends, you can maintain warmth without sacrificing style.

Color Confidence: A Summer Journey

Developing color confidence is a journey of embracing bold and new colors that resonate with your summer spectrum. It’s about breaking out of your color comfort zone and exploring shades that you might not have considered before, guided by the principles of color analysis. The psychology of color plays a significant role in this process, as the hues you wear can significantly affect your mood and confidence, especially in a beach setting. By consciously choosing colors that uplift and complement, you pave the way for a summer filled with confidence and style.

Beyond the Beach: Summer Color Trends in Everyday Wear

The influence of beachwear color trends extends beyond the sandy shores, seeping into your everyday summer wardrobe. Incorporating elements of your beachwear color palette into daily outfits allows for a seamless transition between different summer activities, ensuring your style remains cohesive and on-trend. Moreover, making sustainable and seasonal color choices not only elevates your fashion game but also contributes to a more environmentally conscious approach to styling, proving that trendiness and sustainability can indeed go hand in hand.

How To Get Started With Our Custom Color Palette Service

Are you ready to unlock your style potential and radiate confidence like never before? Getting started with Custom Color Palette is a breeze. Begin by exploring our range of tailored packages.

Whether you’re aiming for a complete wardrobe makeover or seeking makeup guidance, we have the perfect package for you. Once you’ve found your match, simply add it to your cart and proceed to checkout on our secure platform.

If you have questions or specific preferences, don’t hesitate to reach out to our friendly Color Guru team during our business hours from 9AM to 5PM EDT. We’re here to assist you every step of the way. 

Once you’ve made your selection, sit back, relax, and let our experts work their magic in creating your personalized color palette. Embrace your newfound style with confidence, knowing that your unique personality will shine through the power of colors. Your style journey begins here, so take the plunge and let Color Guru be your guide to a more vibrant and confident you.

A color card is your cheat sheet for enhancing your personality, and are based on your unique hair, skin, and eye color. Just match the colors on the card with the clothing in the store, and voila!  You know that you’re choosing a wonderful color for you.

Here’s Kat (Sunlit Spring) with her color card.


The beachwear trend in 2024 is marked by a vibrant return to bold, expressive colors and eco-conscious materials, reflecting a growing preference for sustainability in fashion. High-waisted bikinis, versatile one-pieces with cutouts, and throwback styles from the ’90s are making a significant comeback, updated with modern twists for today’s eco-aware audience. Patterns range from tropical prints to abstract and geometric shapes, with a notable emphasis on mix-and-match pieces that allow wearers to personalize their beach look. This year, beachwear is not just about making a fashion statement but also about embracing environmental responsibility, with many brands offering items made from recycled plastics and sustainable fabrics.

When it comes to swimsuit colors, the most attractive option often depends on personal preference and what best complements your skin tone. However, universally flattering colors like deep red, cobalt blue, and emerald green are renowned for their ability to stand out and enhance a wide variety of complexions. These colors project confidence and elegance, making them attractive choices for those looking to make a statement at the beach or pool. Additionally, classic black remains a popular choice for its timeless appeal and versatility, suitable for any beach-going occasion.

In the realm of swimsuits, black is traditionally considered the most slimming color. Its ability to absorb light rather than reflect it creates a sleek silhouette, making it a favorite among those seeking a more streamlined appearance. Additionally, swimsuits with color-blocking patterns, especially those with darker side panels, can also create an optical illusion of slimness, enhancing the body’s natural curves. Strategic use of prints and ruching details can further accentuate this slimming effect, offering a flattering fit for various body types.

For those looking to enhance their tan with a swimsuit color, shades like white, coral, turquoise, and light pastel hues are exceptionally effective. White, in particular, stands out on sun-kissed skin, making your tan appear deeper and more vibrant. Similarly, bright colors such as coral and turquoise contrast beautifully with tanned skin, highlighting its golden tones. Pastel colors, while subtler, can also accentuate a tan by providing a soft contrast that brings out the warmth of the skin. These colors not only enhance the appearance of a tan but also add a fresh, summery vibe to your beachwear ensemble.

If you’re looking for an easy way to look better, shop smarter, and create a coordinated wardrobe, there is no smarter approach than simply discovering your best colors!
Color Card 2022

Are You Ready to Feel Beautiful and Confident Every Day?